Lupe Prada — Head of Insights & Market Research at Gumtree, CarsGuide & Autotrader Australia
About Lupe
Lupe is a marketing and industry insights senior leader, with over 20 years experience in media strategy, consumer insights and communication. With a keen interest in consumer behaviour and how this applies to brands, she has achieved extensive achievements in working with renowned brands in the media, entertainment and lifestyle sectors including; Nine, NBCUniversal, Fairfax Events & Life Media, as well as internationally across Asia Pacific and the UK.
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A people connector and storyteller at heart, Lupe is passionate about facilitating innovative solutions for brands based on insights. Passionate about sustainability and a firm supporter of the Circular Economy. No matter what the project, what remains key for her is, drawing strategic insights from data to uncover new opportunities, with a customer first approach.
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